Average revenues from short-term rentals in the main Italian cities
How much do you really earn with Airbnb in Italy? This is the question that owners most often ask us before deciding whether to use their property for short-term rentals. The answer is not unique: it depends on the city, the neighborhood, the type of apartment, the quality of management and seasonality. Here are the real numbers of the Italian market.
Average revenues in the main Italian cities
The following data refers to a well-managed two-room apartment (2 rooms + bathroom, 2-4 beds) in the central areas of each city, as average annualized monthly gross revenues: Milan: 1,400 - 2,200 €/month; Rome: 1,200 - 1,900 €/month; Florence: 1,300 - 2,000 €/month; Venice: 1,500 - 2,500 €/month (high seasonality); Naples: 900 - 1,500 €/month; Bologna: 900 - 1,400 €/month; Turin: 800 - 1,300 €/month; Bari: €700–€1,100/month. These are gross OTA figures: platform commissions (3–15%), cleaning costs, the flat-rate tax (21–26%) and any property-manager commissions must be deducted.
The factors that make the difference
Two identical apartments on the same street can generate very different revenue depending on: photo and listing quality (up to a 40% difference), dynamic pricing versus a fixed price (up to 30%), response speed to guests (which affects Airbnb ranking), review quality (an average rating above 4.8 versus below 4.5 affects visibility), and simultaneous presence on multiple platforms (Airbnb + Booking + Expedia). Professional management optimises all these parameters at once.
How to calculate the potential of your specific property
To estimate the profit of your property you must consider: the exact location (neighborhood, distance from attractions and public transport), the size and maximum guest capacity, the current state (furnishings, conditions), local competition (number of similar listings in the area), and the seasonality of your city. A professional evaluation analyzes all these parameters and produces a reliable estimate.
The factors that determine how much your apartment really earns on Airbnb
YouBnb offers a Free Valuation that shows you the estimated potential revenue of your property, based on real local market data. No commitments, just concrete numbers. Request one Free Evaluation Today.
Content reproduced from the current YouBnB website for this preview. Figures, returns and regulatory information have not been verified or updated in this version.
