What is home staging and why is it crucial for short-term rentals
Home staging is the practice of preparing and enhancing a property to make it as attractive as possible to potential guests. In the world of short-term rentals, where the first impression is formed by looking at the photos of the online advert, good home staging can make the difference between an apartment that remains empty and one with a full calendar.
Why home staging increases short-term rental revenues
Studies conducted on the main OTA platforms show that properties with professional photos and well-curated staging obtain on average 20-40% more bookings and can charge higher rates than comparable properties with mediocre photos. On Airbnb, where the algorithm rewards properties with high click-through rates, having attractive photos is a direct competitive advantage. Home staging isn't just about aesthetics: it's about the guest's perception of value.
The basic principles of home staging for short-term rentals
The fundamentals of home staging applied to short-term rentals: Decluttering — eliminate all superfluous items and the owner's personal objects; guests must feel at home, not in someone else's house. Deep cleaning — every surface must be flawless, including glass, bathroom grout and accessible furniture interiors. Quality linen — white or ivory sheets, decorative pillows, soft bath towels: the neutral color photographs better and communicates quality. Lighting — maximize natural light in photos; add warm lamps for evening environments. Decorative touches — real plants, a book on the table, fresh fruit in the kitchen: elements that make the property lively but tidy.
Low cost home staging: where to invest and where to save
There is no need to spend thousands of euros: the priorities where the investment gives the maximum return are linens (plan at least 3 complete sets per property), some neutral decorative elements (IKEA and Zara Home have products perfect for short-term rentals), and professional photos. Instead, avoid buying expensive furnishings before at least a few seasons in — you'll better understand what's missing from guests' reactions.
How to do low-cost home staging for your apartment on Airbnb
YouBnb includes home staging consultancy in preparing your property for launch on the platforms. Valuing the property well is the first step to maximizing revenues. Request one Free Evaluation.
Content reproduced from the current YouBnB website for this preview. Figures, returns and regulatory information have not been verified or updated in this version.
